Activision is taking a innovative approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to heighten its visibility. The company has noted a reduction in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have detailed the revival plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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